The bike was commissioned by watch company Bell & Ross and is in fact the second machine the company has ordered. In 2011 Bell & Ross had the Nascafe racer built with a carbon-cased BR7 watch set into the fuel tank.
The ‘aeero-inspired’ design harks back to the streamliner world record attempt
Shaw’s press release states: “A direct offshoot of the B-Rocket, the BR 01 B-Rocket is the ultimate watch for drivers and riders alike. Just like the high-speed motorcycle it is designed to accompany, this instrument is impressive; its case measures 46mm in diameter. The ultimate in timing your speed, it has a large minutes counter, with a tachymetric scale on the outer edge of the dial, which as a matter of priority measures short periods of time and allows your performance to be instantly displayed. From a functional point of view, the chronograph is automatically triggered by the highway push-piece.
Steve Willis, Dealer Principal at Shaw H-D said: “We’ve had loads of people wanting to sneak a peek at this new motorcycle but its design was kept a complete secret. I don’t think anybody was expecting what was unveiled, it’s one of our proudest creations yet. The B-Rocket’s look was inspired by speed-bikes and the 60’s experimental US aviation to reflect Bell & Ross’ long-standing relationship with, and passion for, aviation equipment.”
First appeared in www.motorcyclenews.com
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