Video Screenshot, © LEAP FILMS
LEAP films
have proved last year that in just 90-seconds, they can make you come…. out of
your comfort zone and into the world of riding, in search of your true
soul. Directed by Darren Statman, the ad for the London based bespoke motorcycle maker ‘ Untitled’ has completely mesmerized us. Shot as a journey through a desolate London wasteland and reminiscent of a Fellini masterpiece, Statman
wanted to create a film that treats the bike as a presence, using the
roar of the rebuilt bikes’ engine to tell a narrative of the bikers
whilst portraying the experience of riding a bike itself as a shortcut
through.... Hell!; a hell that seems so desirable and passionate that
you want to ride the bike together with the man on it..
photo © Damian McFadden
photo © Damian McFadden
‘Untitled Motorcycles’ consists of two guys and a girl. Rex Martin the chief mechanic, Anita his assistant and Adam Kay who is in charge of fabricating parts, putting bits of the bike back together and who is responsible for all social media. ‘Untitled’
does not focus on elements such as speed or urban cool. Instead, they
seek to build motorcycles that speak to the soul. They bring old
unloved motorcycles back to life and recycle them into classics. Being a
pair of BMW Motorran enthusiasts from Camden Town, UK, Adam & Rex are quickly becoming some of the country’s best-known custom builders. The philosophy for customization as Adam says is ‘to
create a machine that is highly individual which however, maintains
the usability which is one of the best features of BMW’s motorbikes. We
find inspiration in classic British machines, as well as American
dirt bikes and flat trackers. We believe that our work speaks for
itself through the beauty of handmade parts and BMW’s great
engineering’. However, in addition to their custom made machines, notice must also be given to Untitled’s
entrepreneurial gut. In a relatively short time, they’ve proven
themselves to be ambitious contributors to the motorcycle aficionados‘
world - through their sharing of moto pictures, stories and content
daily with their social media.
As a conclusion there is nothing to say but Rex, Anita & Adam ‘God bless you’.
photo © Damian McFadden
photo © Damian McFadden
photo © Damian McFadden
photo © Damian McFadden
Video Screenshot, © LEAP FILMS